Life Without Baby

Filling the silence in the motherhood discussion

Teen Retailer Launches Maternity Line July 24, 2010

Filed under: Children,Current Affairs — Life Without Baby @ 6:00 am
Tags: , , ,

Even though I don’t have children of my own, I still find I have protective maternal instincts for children in general, and this article fired all those instincts into action.

Forever 21, that hip teen store, has launched a line of maternity wear for pregnant teens.

On the one hand, I think that if ever a group of women needed help to feel good about themselves, pregnant teens are it. But the maternal side of me thinks that making pregnancy attractive to teens by offering cool outfits is completely insane.

If you read the comments under the article you’ll see a number of people who think that this move won’t encourage teen pregnancy. I say baloney. I can clearly remember back in the days before hormones started my actual baby madness that, whenever I walked past a maternity store with stylish outfits draped over neat bumps, I’d daydream about the day I’d get to be pregnant. Those clothes made motherhood look beautiful and fun and desirable. Is this the message we want to send to our teens, that you too can be hip and trendy; all you need to do is get knocked up?


Maybe I’m being cynical, but we’ve all experienced the alluring commercialism of the motherhood industry, all those conferences and stores selling their glorious image of motherhood. And we’re (allegedly) sensible adults. Is this what we want to sell to impressionable teens?